SSW REBRANDING WITH NEW NAME, NEW LOGO, AND NEW CHAMPIONSHIP BELT

THE OLD SSW IS NO MORE

With our 12th year coming to a close next month, SSW owner RJ Daniels has just announced that he has decided to freshen things up here in SSW, and will be doing so with a major overhaul to our organization's branding and image.  The initials SSW have stood for many things over the past 12 years, whether it be South Shore Wrestling, Stars & Stripes Wrestling, or even just plain ole' SSW.  But, from this point forward, SSW is no more, and we will now be known as "2SW"!

We asked RJ why the change to "2SW", and why now?  Here is what he told us:

As we arrive at our landmark 12th Anniversary Event this spring, I felt the time was right to move out from the shadow of our past, and bring our promotion forward with a fresh new feel that would reflect the modern era we now exist in.  "SSW" just does not fit with our vision going forward, and that "2SW" has the right touch of both elegance and trendiness that we feel we wish to portray as we evolve our brand.

So, starting this month, we will begin the process of transitioning this new vision of our organization, as we update all of our online and social resources to reflect the "2SW" brand, and we look forward to introducing our re-visioned brand and are excited to see the response from our great fans in less than 2 weeks at our next event, "Over The TOP" on April 12th...of course, at the LEGENDARY Brat Stop in Kenosha, WI!

Even through the changes over the years, the one constant in our promotion has always been our logo...the highly recognizable and unique icon of SSW.  Well, that too is about to change, as RJ has sent over our new logo for "2SW", and we have to say that he was now kidding when he said that he wanted to freshen up our image and create a stark difference from the old "SSW", capturing a "trendy...yet elegant" appeal to our new brand!  Check it out:

WE ARE NOW "2SW" AND THIS IS OUR NEW LOGO

RJ also told us that he plans to spare no expense when it comes to this re-branding, as he plans to get a new website, update our ring and entrance, and that he already has had a new "2SW" Championship belt created to reflect our new image:

THE ALL-NEW "2SW" CHAMPIONSHIP BELT

RJ wanted us to let everyone know that over the coming weeks, expect to see the new "2SW" brand to be adapted across our web presences, and said that he is very excited at the potential this new brand has for our future, and that this new trendy and modern vision of our promotion will bring us unbridled success in the very near future!

He also wanted to wish you all a very happy April Fools Day...